,

A proposal explaining how

clarify your business

Write your message

maybe design & build it too

Your video,

What you're facing

Based on our recent talk, ...

Your message at is not where it could be
It doesn't clearly explain what readers get from what you do
It's missing critical components of a worthy story
It's not converting enough readers to quality leads

It's like this...

Confusing words make readers work too hard

A poor message presents one as a commodity

And too often, visitors don't know what to do next

What you want

To clarify & simplify your message
More readers 'getting it' right away when reading your story
More people contacting you when visiting
More conversations with more qualified leads
So you can convert more leads to paying customers
And... an infrastructure for all your subsequent marketing

What we'll do

A combo of some or all of the below...

Create your factsheet to get (even more) clear about your business
Write your company pitch line to relate with prospects—instantly
Write your copy to clearly explain your business
Write or customize 3 testimonials to reduce risks in readers' minds
Apply the mockup to the copy to make it easy for any designer

And too (maybe)...

Design your page to make your words look as good as they'll read
Build your site to make it live on the web
Create your branding guide to use across all your marketing
Rewrite your LinkedIn profile to drive connections to your website
I've got more options below to share with you too...

What it'll cost

Options are good, right? Here're some. And we can always mix & match. Just let me know. Hover over the ℹ icons to learn more.

	BASIC copy	PLUS design	PRO more
Create your factsheet The factsheet clarifies your business and serves as the infrastructure for all your marketing	✓	✓	✓
Write your company pitch line Use your pitch to relate with leads instantly	✓	✓	✓
Define your voice & vibe We'll identify the right adjectives to define your brand tone	✓	✓	✓
Write your home page copy, including...	✓	✓	✓
Your About section	✓	✓	✓
Your Why Us section	✓	✓	✓
Your Services section	✓	✓	✓
Your Contact Form	✓	✓	✓
Your Pricing section (if applicable)	✓	✓	✓
Wireframe everything!	✓	✓	✓
Design your website We'll make your story look as good as it reads		✓	✓
Build your website We'll build the page based on the design to become live on the web		✓	✓
Project manage everything You got better things to do than manage the design process. I'll take care of all that—so you don't have to.		✓	✓
Create your brand guide Your guide to create a common look & feel across all your marketing materials		✓	✓
Rewrite your LinkedIn profile A concise & clear LinkedIn profile to capture attention & drive eyeballs to your site			✓
Create your lead generator Grow your contact list by trading something valuable for the reader's contact info			✓
Write your email campaign Email is still the best way to get people to take an action (like schedule a call)			✓
Write your FAQ page Proactively answer burning questions in readers' minds to build trust & credibility			✓
Write & design your case studies page Show proof of past work to get new work			✓
Determine if these prices are 'worth it' ▸	USD $3,399	USD $5,399	USD $12,699

❗Payment terms: ½ of project cost up front—to get on my schedule. Then remaining ½ no later than days after project starts. 👊

Prices above do not include cost of images we may use & buy for your design. It's nominal.

Prefer a boutique, agency type of design? Let's talk, so I can change this quote accordingly.

For future updates, have my web guy make any changes at his hourly rate of $60.

...

We'll use Dropbox for our project.
So dust off your login credentials.

What you'll get

A long-form page that's not long-winded. Including these sections—all brought into a single page...

Process showing how easy it is to work with you
About that’s worth reading—unlike most business websites
Why Us that steps into your strengths
Services to briefly show your range
Pricing—if it makes sense for your business
Contact form with frank words to end the page with pep

See these at work in all my examples.

What else you should know

I know I'm competing for your business, . Here's help to do your due diligence...

Ask other copywriters these questions
Compare their examples with my examples
Compare their process with my process
Compare their values with my values
Compare their guarantee with my guarantee
Read what others say about me

Wondering if I'm worth it? ▸ Calculate it

Remember...

You're considering me because you want to pulverize readers in the gut with clarity. With real-speak. Not that fake jargony crap on most business websites. So...

No. Stinkin. Jargon.

We cool? Just making sure — before you buy.

When you'll get
it(ish)

2-4 days: (1) Complete the factsheet
2-3 days: (2) Write your page
4-6 days: (3) Design your page (if applicable)
2-3 days: (4) Build the site-go live! (if applicable)

...

I've got projects coming in—
so first come, first serve

How much of your time(ish)

I do most of the work. Duh. But you're on the hook too. We'll answer questions together. Review & refine things together. See your story come to life—together. Ah, how nice.

2 hrs to complete the factsheet
1-2 hrs to write your copy
1-2 hrs to design your site (if applicable)

OUR WORKING AGREEMENT

What to expect of each other

From me...	From you...
Show & share progess daily	Trust the process
Stay on track with the project	Never go dark
Always respond promptly	Respond promptly to emails
Be absolutely straight with you	Ask when confused—I'll clarify instantly

Why me

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Rated as Top {{count}}% of All Copywriters on Upwork

{{count}}+ recommendations on LinkedIn

{{count}}+

Over {{count}} StoryBrand projects delivered

Ask others what they got...

CONTACT	COMPANY	EMAIL
Alejandra Naco	Ideas de Naco	alejandra@ideasdenaco.com
Nick Latsis	New Vision Agency	nick@n-vision.agency
Lori Schaffer	TeleHealth Evals	lshaffer@restorefirsthealth.com
Krista Kurtyan	LexMedica	drkurtyan@lexmedica.com
Tim Gately	Timothy J Enterprises	tim@timothyjllc.com

Wondering what to ask? Try this...

Hi Nick,
I'm considering hiring Todd to improve my message & design. Thought I would ask a few questions from some of his previous clients:

Was his process as good as he claims?
Did he stay engaged at all times?
Do you love the words & look you got?
Was it worth the cost?
Would you hire him again?

Thanks so much for any input. Just doing my due dilligence.

MY GUARANTEE

100%-You-Betcha

Say, at any time, you're not feeling oh-my-gosh-Todd-you're-the-coolest-and-I'm-more-clear-than-ever-imagined-with-words-that-kick-serious-arse. Fine. Then I'll refund you for whatever phase of the project we're in (factsheet, copy or design). Now mula is no longer a risk. Read a little more.

, you like? You want?

Click an option above. Then...

I'll send an invoice for 1/2 amount to get you on my schedule
I'll set up our project docs online
We'll schedule our kickoff meeting
Meanwhile, you can jump right in on the factsheet

Most leaders struggle talking about their business in a way that interests others. I help them get (even more) clear about their business. Then write words that inspire readers to click their buy, try & call buttons. Want that?

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