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pick a service Copy Writing

copywriting

wireframing

web design & dev

Blah blah blah

That's how most businesses sound on the web. Verbose, mundane, without purpose, and full of jargon. This requires brain calories for readers to understand. But understand they won't. They'll just leave. Statistically speaking... this probably applies to your web pages and content. Like your home page, services pages, LinkedIn profile, emails, and blog posts. I'm just sayin'.

More blah blah blah

Keep reading...

Consider this sorry blurb on a typical consulting site:

"Our inspired marketing solutions help solve complex challenges while delivering meaningful results."

Really? Do people talk like that? Hell no. Yet people and businesses write like this all across the web. Most sounding the same, yet stating very little.

What a great way to present yourself as a commodity.

And, businesses write too much about what they do. But no one cares. People only care what they can get from what you do. Because it's about them, not you, silly. So then, write from the reader's perspective to connect with your audience. Otherwise, they'll stay in limbo… far, far away from ‘yes’.

It's like this...

If people don't understand you immediately, they'll leave without knowing how you can help them. If you sound like everyone else, you'll blend in versus stand out. If you don't explain how to solve their problem, they'll find someone else who can.

In other words...

Less people will read your stuff

Less readers will do what you ask

Less money will flow into your business

BTW...

Is price numero uno? Yes? There're a 1000 other copywriters out there for you. No need to read any further.

You want a copywriter. Someone who studies psychology more than linguistics. Because what you really want is...

More people reading your entire pages, posts & emails

More people contacting you when thinking of your services

More life to your brand so it will stand out vs. fit in

pick a service

I'm Todd Clarke

A consultant who writes to help your readers ‘get it’ sooner, faster, better.

Why?

Because people develop trust and buy your services when they understand you immediately, clearly, and simply.

How?

I’ll write your web pages to clearly explain your business’s services. In plain English, no jargon, no brain translation. Even your kid will understand what expensive problems you solve for people.

Yes if...

You agree to ditch the jargon for words that sound real, not fake. And, if you have the cojones to be clear, real, and frank with your message.

No if...

You like empty phrases containing words like ‘transform’, ‘disrupt’, or ‘dynamic’ anywhere on your website. And other terms that roll off readers' brains.

See more reasons

"Duuuuude... you are a fucking word samarai! I love it!"

~ Matt Burke • Founder of Zillametrics

PICK THE RIGHT SERVICE

Have we worked together yet?

"NO ONE CARES WHAT YOU (OR I) DO..."

Muses about Clarity

A podcast interview with my friends Bill & Miles over at The Suble Art of Not Yelling

LIFE'S TOO SHORT TO STATE THINGS POORLY.

So let's not.