A FREE GUIDE TO...
That's how most businesses sound on the web. Verbose, mundane, without purpose, and full of jargon. This requires brain calories for readers to understand. But understand they won't. They'll just leave. Statistically speaking... this probably applies to your web pages and content. Like your home page, services pages, LinkedIn profile, emails, and blog posts. I'm just sayin'.
Consider this sorry blurb on a typical consulting site:
Really? Do people talk like that? Hell no. Yet people and businesses write like this all across the web. Most sounding the same, yet stating very little.
And, businesses write too much about what they do. But no one cares. People only care what they can get from what you do. Because it's about them, not you, silly. So then, write from the reader's perspective to connect with your audience. Otherwise, they'll stay in limbo… far, far away from ‘yes’.
If people don't understand you immediately, they'll leave without knowing how you can help them. If you sound like everyone else, you'll blend in versus stand out. If you don't explain how to solve their problem, they'll find someone else who can.
Less people will read your stuff
Less readers will do what you ask
Less money will flow into your business
You want a copywriter. Someone who studies psychology more than linguistics. Because what you really want is...
More people reading your entire pages, posts & emails
More people contacting you when thinking of your services
More life to your brand so it will stand out vs. fit in
A consultant who writes to help your readers ‘get it’ sooner, faster, better.
Because people develop trust and buy your services when they understand you immediately, clearly, and simply.
I’ll write your web pages to clearly explain your business’s services. In plain English, no jargon, no brain translation. Even your kid will understand what expensive problems you solve for people.
You agree to
"Duuuuude... you are a fucking word samarai! I love it!"
~ Matt Burke • Founder of Zillametrics
"NO ONE CARES WHAT YOU (OR I) DO..."
A podcast interview with my friends Bill & Miles over at The Suble Art of Not Yelling