clarify your business
Write your message
design & build your site
Unclear copy confuses visitors. So people don’t know what you do. Don’t know what expensive problems you solve. They're unimpressed by jargon & marketing speak. So you look like all the rest. They see you as a commodity. They don’t know what action to take next. And they leave your site without knowing how you help them survive.
YOUR STORY...
Because Actual Intelligence is still a good thing
HOW TO UN-SUCK
Which starts by understanding your business better than ever. That's where I'll take you—before writing a lick of copy. Here’s what you’ll get from your new …
of your business than anything you’ve ever written or said before
what they’ll get from what you do—in plain English
from the competition by being clear—when they’re not
with more prospects—who are more ready to buy
your message into your sales process—I’ll teach you
that’s simple, speedy & works every time—guaranteed
"You want good words? Hire Todd. He has the best words and knows how to use them. We use him all the time because he always delivers."
~ Michael Aynsley • Director of Inbound Marketing at Hootsuite
WHAT YOU'LL GET
With a long-form page that's not long-winded. Including these sections—all brought into a single page...
LOT'S OF EXAMPLES
I’ve completed 160+ of these for 120+ clients. Peruse examples. All in plain English—no jargon. Just real words for real humans.
MAKE IT LESS ABOUT YOU...
People only care what they get—from what you (and I) do. But, most businesses write from their perspective. Like… What we do. Who we are. How big we are. Our product’s features. Our mission. Our values. 'We,' 'we,' 'we.' 'Ours,' 'ours,' 'ours.' Blah, blah, blah.
Do this test...
Count how many times ‘we’ & ‘ours’ appear on your web pages. Probably a lot more than ‘you’ & ‘yours’.
Why force readers to translate what you do -to- what they get? This requires effort and precious brain-calories.
Ah... but there’s a fix.
And position you as their guide—like Yoda.
How?
By showing your website visitors… You understand the problems they’re experiencing. How those problems make them feel. What their life will look like after solving their woes. What they can do right now to move forward.
In other words… Thinking more about them. Researching more about them. Writing more about them. And talking less about you. Which is what persuasive copywriting is all about.
Your brain will change. Your focus will improve. Your words will sell.
More people will read your pages. More people will do what you ask. More people will contact you.
Because you’ll come off as real, not fake. And clear & crisp with your message. No fluff. No empty claims. No jargon. No brain translation required.
You’ll know ‘you nailed it.’
WHAT IT'LL COST
How many visitors are leaving as fast as they arrived? How many people don’t understand your offer? Are too few people contacting you after visiting your ? Not being clear is costing you loads in lost sales.
| BASIC | PLUS | PRO | |
|---|---|---|---|
| Create your factsheet
|
✓ | ✓ | ✓ |
| Write your company pitch line
|
✓ | ✓ | ✓ |
| Write your copy & mockup
|
✓ | ✓ | ✓ |
| Write or customize 3 testimonials
|
✓ | ✓ | ✓ |
| Define your voice & vibe
|
✓ | ✓ | ✓ |
| Design your website
|
✓ | ✓ | |
| Build your website
|
✓ | ✓ | |
| Project manage everything
|
✓ | ✓ | |
| Create your branding guide
|
✓ | ✓ | |
| Rewrite your LinkedIn profile
|
✓ | ||
| Create your lead generator
|
✓ | ||
| Write your email campaign
|
✓ | ||
| Write your FAQ page
|
✓ | ||
| Write & design your case studies page
|
✓ | ||
| Determine if these prices are 'worth it' ▸ | USD $3,199 |
USD $5,199 |
USD $12,499 |
| BASIC | PLUS | PRO | |
|---|---|---|---|
| Create your factsheet
|
✓ | ✓ | ✓ |
| Write your pitch line
|
✓ | ✓ | ✓ |
| Write your copy & mockup
|
✓ | ✓ | ✓ |
| Write or customize 3 testimonials
|
✓ | ✓ | ✓ |
| Design your page
|
✓ | ✓ | |
| Build your page
|
✓ | ✓ | |
| Project manage everything
|
✓ | ✓ | |
| Personalize for reader
|
✓ | ||
| Calculate if these prices are 'worth it' ▸ | USD $1,199 |
USD $2,499 |
USD $2,799 |
Need something else? Or want to mix & match items? Let's talk about a custom package.
schedule a callHOW IT WORKS
Walk through a live example below—from start to finish.
Got your own web designer & developer?
My discovery process to: 1) Identify the right questions 2) Write the right answers to 3) Achieve complete clarity about your business. All before writing your copy.
▶ Timing: About 2-3 days—and 2-3 hours of your time
I'll manage everything above. Your project will run smoothly. You’ll see progress daily. Your feedback will be incorporated.
"Todd gets what I do—even better than I do. And then explained it better than I ever imagined. That’s the clarity Todd brings to business owners."
~ Krista Kurtyan, MD • Founder of LexMedica
BACKING UP MY BIG CLAIMS
Say, at any time, you're not feeling oh-my-gosh-Todd-you're-the-coolest-and-I'm-more-clear-than-ever-imagined-with-words-that-kick-serious-arse. Fine. I'll refund you for whatever phase of the project we're in (factsheet, copy, design, build—whateva). Now money is no longer a risk. I can offer this because I've never had to give this. But I'm ready if needed. A little more...
WHY WAIT ANY LONGER?
Imagine everyone understanding your business in 2 to 3 weeks. It's easy...
We'll meet online • I'll learn what you need • Then send over a proposal
Get clear about your business • Write your story • Design & build your
More life to your brand • More meetings with leads • More dollars for your business
I ain’t no Einstein, but I’ll explain your business better than you ever imagined.
More people will read, not ignore, your pages. Your readers will know what action to take next. Your project will run smoothly. You'll see progress daily. You'll know 'you nailed it.' You'll write & speak more confidently about your business. And, 80+ recommendations on LinkedIn, making me a known quality.
SO THEN...
