clarify your business
Write your message
design & build your site
YOUR STORY...
Because Actual Intelligence is still a good thing
HOW TO UN-SUCK
"You want good words? Hire Todd. He has the best words and knows how to use them. We use him all the time because he always delivers."
~ Michael Aynsley • Director of Inbound Marketing at Hootsuite
WHAT YOU'LL GET
With a long-form page that's not long-winded. Including these sections—all brought into a single page...
for this website might be very different than yours. We'll define your own voice & vibe when working together.
MAKE IT LESS ABOUT YOU...
People only care what they get—from what you (and I) do. But, most businesses write from their perspective. Like… What we do. Who we are. How big we are. Our product’s features. Our mission. Our values. 'We,' 'we,' 'we.' 'Ours,' 'ours,' 'ours.' Blah, blah, blah.
Do this test...
Count how many times ‘we’ & ‘ours’ appear on your web pages. Probably a lot more than ‘you’ & ‘yours’.
Why force readers to translate what you do -to- what they get? This requires effort and precious brain-calories.
Ah... but there’s a fix.
And position you as their guide—like Yoda.
How?
By showing your website visitors… You understand the problems they’re experiencing. How those problems make them feel. What their life will look like after solving their woes. What they can do right now to move forward.
In other words… Thinking more about them. Researching more about them. Writing more about them. And talking less about you. Which is what persuasive copywriting is all about.
Your brain
will change
Your focus
will improve
Your words
will sell
More people will read your pages. More people will do what you ask. More people will contact you.
Because you’ll come off as real, not fake. And clear & crisp with your message. No fluff. No empty claims. No jargon. No brain translation required.
You’ll know ‘you nailed it.’
"Todd gets what I do—even better than I do. And then explained it better than I ever imagined. That’s the clarity Todd brings to business owners."
~ Krista Kurtyan, MD • Founder of LexMedica
WHY WAIT ANY LONGER?
Imagine everyone understanding your business in 2 to 3 weeks.
We'll meet online • I'll learn what you need • Then send over a proposal
Get clear about your business • Write your story • Design & build your
More life to your brand • More meetings with leads • More dollars for your business
I ain’t no Einstein, but I’ll explain your business better than you ever imagined.
SO THEN...
