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clarify your business

improve your message

be more understood

THE FACTSHEET GUIDE TO...

Clarify your business

Get clear about your business—before writing a lick of copy

Most people struggle writing their message in a way that interests others. Why? Because they don't get the facts right first. But not you—not anymore. Use this guide to: 1) Convert confusion to clarity—internally. 2) Do linear thinking before creative writing. 3) Tell the story you always wanted—but couldn't.

3-STEP GUIDE TO...

Write your company pitch line

Fumble never again when asked, “What do you do?”

When asked that… do you start with something like… “Well, it’s complicated, you see…” or “My grandfather started this company…” or even “I started in tech then decided to…” Or any other “blah-blah-blah” like that? If so, you… Lost their attention. Lost a chance to follow up. Lost the sale. Because they didn’t ‘get it’ in that moment. And that’s on you.

See a bunch of examples

3-STEP GUIDE TO...

Write your customer testimonials

Reduce risk in readers’ minds with praise from others.

Need testimonials for your web pages & other marketing materials? Of course you do. But are you struggling to get just what you want, from whom you want? Well then… (1) Write them yourself. (2) Ask for approval. (3) Use them everywhere. Learn how with this guide. So more readers will say ‘yes’ more often to your products & services.

3-STEP GUIDE TO...

Improve your leadership skills—instantly

15 leadership traits to live by—every day

Ever feel a little meh? Or not getting the most from yourself? Or fall into routines that create less-than-you-want results? I certainly have. So I created a new routine to help lead thyself better. And saw how it inspires others to positive actions too. It only takes seconds-a-day to start doing & being your best.

FREE AUDIT TO...

Know if your home page 'is all that'

Get my free bundle to improve your business home page copy

“Blah blah blah.” That’s how most business websites sound. If you’re cool with that, keep doing what you’re doing. But if you want a message people will read, not ignore, then learn what works, what doesn’t & what to change on your home page. So visitors will understand what expensive problems you solve for them. Whatcha waiting for? Your website visitors sure aren’t waiting.

“I downloaded Todd’s free ‘clarity’ guide and answered a few of the questions for my business. Todd asked to see them. A few minutes later I received them back, rewritten—clear and crisp and simple. I then hired Todd immediately to create more of that clarity for my business. He’ll do the same for you.”

~ Shari Burk • Founder of Vision Platform

WANT TO STAND OUT FROM THE REST?

Then be more clear than the rest.