Email Campaign - AMI

A series of emails to ‘keep the conversation going’ with their contacts

An example campaign

Know there's a structure

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Email #1: Problem + Solution

Subject: RFID in ServiceNow + AssetTrack® = ‘Ahh’ for managing your assets in ServiceNow

Hi {firstname},

As a ServiceNow asset manager, any of these thoughts keep you up at night…

Wouldn’t you rather think & feel…

And… “I wonder why in the world we didn’t do RFID + AssetTrack years ago?”

That’s what we (and RFID) has done for loads of clients.

Sure, we’re in the tech industry. Even more, we’re in the business of converting fears & blahs to confidence & ahhs.

Want that for your business & your life?

Schedule a demo and we’ll do a proof of concept for your business.

Here’s to feeling like you ‘nailed it’ when it comes to managing your assets in ServiceNow.

Robert Conrad | Director of Sales for AMI

P.S. Ready to see RFID scanning in action? Schedule a demo. Or call me at 206-999-9999.

Email #2: Testimonials

Subject: How RFID + AssetTrack® has made life easier for ServiceNow asset managers

With dozens of government & Fortune 500 customers, we’ve heard a lot of accolades. Here’s a few:

“Prior to AssetTrack®, we had multiple home-grown processes for record-keeping. Each required updating fields across several systems. We’ve automated what we use to do manually. And the database resides in ServiceNow, our lab-wide platform. We now have a strategic approach to managing device lifecycles. Perfect.”

~ Tom, IT Process Manager for U.S. government

“AssetTrack® has absolutely transformed the way we manage our computer inventory. It was easy to customize for our needs. And the friendly interface and quick learning curve helped make user-adoption simple.”

~ Shaheen, Director, IT Service Management

“Powerful asset management. I like that is syncs directly with the CMDB and tracks and monitors all of our assets via RFID. And the customer support is amazing.”

~ Carrie, IT Change and Configuration Lead

Also, we’re the only Zebra-validated RFID solution in ServiceNow.

Ready to see for yourself how RFID technology can influence & automate your manual processes?

Schedule a demo to see how RFID can work for your business.

Here’s to demystifying RFID technology.

Robert Conrad | Director of Sales for AMI

P.S. Tired of waiting to see if RFID can work for your biz? Schedule a demo. Or call me at 206-999-9999.

Email #3: Overcome an objection

Subject: RFID in ServiceNow costs more than barcode…

…but not really.

That might sound contradictory, {firstname}.

But it’s true.

RFID costs more to buy than barcode.

But the cost pays for itself—quickly.

Here’s a few ways RFID pays…

And… feeling the pride using the latest scanning technology means more people like what they do—working for you!

Ready for an ROI your boss will love too?

Schedule a demo to see a proof of concept for your business.

Here’s to paying a little more up front -to- get a lot more the rest of the way.

Robert Conrad | Director of Sales for AMI

P.S. Want to see RFID scanning in action? Schedule a demo. Or call me at 206-999-9999.

Email #4: Mini-case study

Subject: RFID in ServiceNow: Nike just did it

Hi {firstname},

Nike has high expectations & a long history of being the best.

Yet, they were a bit below par with their asset management processes:

Their asset data was not as accurate it could be. Audits took longer than they should have. They were at risk of failing internal audits. And faced increased chances of paying hefty penalties. Also, they were getting assets from vendors slower than expected. So employees were not getting assets they as fast as they needed.

All unacceptable when you care to be the best.

The board wasn’t satisfied. Workers couldn’t bring their best. People getting audited were anxious. And how could they succeed—without RFID for managing their assets?

Nike’s board called on us.

Simply…

We provided proof that RFID would work for their ServiceNow environment. We installed AssetTrack®. Connected & configured all their RFID readers. Adapted everything for their processes—quickly. Turned it on. Voila, speedy scanning & 100% data accuracy.

And, worked with their asset manager to teach all his people to scan & track—everything.

Now…

Audits take minutes, not days. A single store clerk vs. expensive specialists do their audits—saving them 7 figures, per year. Workers get what they need, when they need it.

The board feels their best. Employees do their best. The company exemplifies their best.

Are you not quite doing your best—hindered by barcode scanning?

Schedule a demo to see how RFID will improve your asset management game.

Just. Do. It.

Robert Conrad | Director of Sales for AMI

P.S. Ready to see how RFID will work for you? Schedule a demo Or call me at 206-999-9999.

Email #5: Sales letter

Subject: RFID in ServiceNow: Automate your processes with a proven solution

Hey {firstname},

Not using RFID costing you a heap.

I’m sure you feel there must be a better way to manage your hardware assets.

And there is—using AssetTrack® for ServiceNow

Look how Lockheed Martin took back control of their business with RFID in ServiceNow:

“2000+ assets, across 3 entire data centers—RFID tagged, inventoried & baselined. Audits & inventories—painless. Zebra RFD 8500 scanners—work flawlessly. And switching between RFID & laser scanning—at the press of a button. We got all that with AMI AssetTrack + RFID scanning!”

~ Chris, IT Asset Manager at Lockheed Martin

{firstname}, have you been considering RFID scanning for a long while? And wondered how it could work for your organization?

Join the ranks of 100s of other clients and take back control of your business.

1) Schedule a demo 2) Experience a proof of concept 3) See how RFID will work for you

So you can:

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What are you waiting for?

Here’s to controlling asset management vs. it controlling you.

Robert Conrad | Director of Sales for AMI

P.S. Waiting longer costs even more? Schedule a demo. Or call me at 206-999-9999.