ℹ Average Sales Amount

An estimate of the average sale of a client for your business.

ℹ Repeat Business Rate

"Repeat business" is the number of times you make a sale to an existing customer.

Say an average sale to a new client is $5000. Say too, that after that project they buy more from you, like 1 out every 4 clients.

So then, your repeat business rate is 25%.

ℹ Average Customer Value

This is how much every new client is worth to your business (on average). For example...

Your average sale = $6,000. Your average repeat rate = 25%. So then, every time you get a new a client, on average, they're worth $7,500 (avg. sale * avg. repeat rate).

ℹ Lead Conversion Rate

How many leads do you talk to before they become a paying customer (on average)?

Say you convert 1 out of every 5 leads to a paying client. That's 20% (1 ÷ 5).